FieldWork
Custom websites, built one conversation at a time.
Hi, I'm Tom. I started FieldWork to build truly custom websites for small businesses. Sites that feel like the sign hanging in the shop window.
How It Works
We start with a one-hour interview. What's different about you and where do you come from? What do you want your site to do for you? This is my fieldwork.
Then I design and build your site. I've been doing this for awhile and know where custom work matters and how to move quickly. A week or two later your site is live.
The site is yours to own, edit and add on to. A really nice visual editor is included. All the best practice boxes ticked: SEO, accessibility and responsive design. No servers to manage, no security patches, nothing that breaks.
What It Costs
One fixed price, agreed before we start. No hourly billing, no surprise invoices — the number is the number.
Every project is custom, so the interview is where we land on an exact price. But here's an idea of where most projects fall.
One-Page Site
$3–5k
A single focused page that respects your visitor's time and attention span. Right for most service businesses (including this one).
Content Site
$5–8k
You've outgrown a single page. Maybe you write a blog, host events, or have case studies. I'll organize it into a clear structure.
Custom Functionality
$8k-12k
Custom beyond looks, your site needs to do something. You want to setup a simple store, an online class or a complex integration.
Stories
Things I've made from the stories you've told.
Alison Kuglin Jewelry
Alison makes jewelry from reclaimed materials and responsibly sourced stones. She grew up in northern Minnesota — outdoorsy, summers as a camp counselor. The materials matter to her because the places they came from matter to her.
When we talked, what kept coming up was process — how she sources, how she designs, how a piece actually gets made. That became the spine of the site. The store is there (Stripe, no fuss) but the heart of it is the work itself: where it comes from, how it's made, why it's beautiful.
About Tom
I made my first video game when I was 12 years old, a few years later I made my first website and was hooked. I made websites for agencies, startups, and bigger places – Drip, Best Buy, Optum a few you haven't heard of.
After years of working on teams and building large applications I realized I missed building small things. Maybe not so much the things but the people. I missed sitting down with someone, hearing their story, and making something just for them.
Working with me is working with me. No account manager, no handoff to a junior designer, no details lost in translation. I take on a small number of projects so I can give each one real attention.
Interested? Send me a note.
Tell me a little about your business, what you have now, and what you're hoping to change. I'll get back within a day or two and we'll find a time to talk.